The Vice President of Marketing oversees all aspects of marketing, sales, and business development at Headfirst Companies and leads a high-performing team at all stages of their professional journeys, from early-career associates to seasoned subject matter experts across each of our four programming divisions: KI Concerts, Headfirst Honor Roll Camps, Headfirst Professional Sports Camps, and Headfirst Summer Camps. The Vice President of Marketing will be looked to as a creative and strategic leader who can apply their extensive experience in developing and implementing effective marketing campaigns and spearheading compelling customer experience initiatives to enhance brand recognition, achieve enrollment targets, and drive revenue growth. This role is a full-time corporate position; the ideal candidate will be able and willing to work primarily in-person from our Washington, D.C. Headfirst Companies HQ offices.

• Drive organization-wide Marketing, Business Development, and Sales for Headfirst’s 4 divisions

• Lead divisional marketing managers in development of each division’s seasonal marketing plans and creation of the seasonal forecast, ensuring that KPIs are tracked and reported across the organization in a timely manner

• Manage team of employees, agencies, and contractors who comprise the Marketing Services organization to deliver functional support to the Headfirst organization covering areas such as Creative, Digital, Paid Advertising, Customer Care, Site Development and more

• Create and maintain the annual Marketing Budget, allocating funds across each division and relevant channels/initiatives with the objective of achieving enrollment goals and overall business P&L

• Lead the divisional marketing teams in identifying and implementing scalable and efficient customer acquisition programs

• Create, and oversee the continual innovation of, loyalty programs that speak to and resonate with our valued customers in order to drive engagement and retention rates across each division

• Establish metrics for tracking, measuring, and analyzing the effectiveness of marketing strategies, and leverage data to evaluate trends and capitalize on shifts in the marketplace

• Partner with Operations and Sales to develop programs, campaigns, and collateral that leverage our deep connections with key partner organizations (including but not limited to schools, facilities, professional teams, choirs, bands, and orchestras) and equip them to help promote Headfirst

• Develop and maintain a marketing technology strategy that allows Headfirst to capitalize on the latest digital technologies to reach, acquire, and retain our customers in an efficient, measurable way while maintaining a strong sense of personal connection

• Identify, develop and maintain a network of partners that can extend our reach into key customer segments across all our divisions

• Serve as a key voice in the establishment of Customer Care SLAs, and act as an accountability partner to Operations to ensure ongoing adherence to the agreed-upon SLAs throughout enrollment and programmatic seasons

• Develop and maintain the Headfirst Customer Insights program to provide Headfirst with a fundamental understanding of our customer bases including our existing customers as well as key prospective customer segments

• Represent and advocate for the perspectives of our customers and key partners in all business matters, serving as a bridge between internal and external stakeholders to allow the entire Headfirst organization to feel a deep connection with our participants, partners, and anyone else that is “touched” by a Headfirst experience

• Act as a mentor and leader for the Marketing team and beyond

• Take on other responsibilities as assigned

The Requirements:  

• 10+ Years of Consumer Marketing experience including at least 3 years of in a Leadership role

• Experience marketing complex products and services including seasonal markets, fragmented markets, luxury goods, and/or considered purchases

• Connection to the mission-driven nature of the work we do, and ability to translate that connection into mission-oriented, high integrity/high impact leadership

• Deep knowledge and experience managing and scaling digital marketing programs

• Demonstrable success in leading an organization’s digital (marketing) transformation

• Proven ability to manage and transform a cross-functional team, with specific experience helping younger marketers develop and grow

• Direct experience managing customer service operations and partnership sales is viewed favorably

• Mix of large and small company experience viewed favorably

• Interest in and ability to work primarily in-person from Headfirst’s Washington, D.C. offices strongly preferred

The Character:

• An impassioned enterpriser who shares the Headfirst Companies’ core mission and values, and believes in our ability to work together to make a difference in the lives of children and young adults

• A juggler and prioritizer, who is accustomed to managing multiple complex projects at the same time and is able to maintain focus on key priorities in a noisy, fast-paced environment

• A team player who approaches professional hurdles with a strong sense of individual responsibility and a sincere emphasis on team over self.

• A humble and enthusiastic leader who possesses the passion and polish to serve as an ambassador of Headfirst Companies

• A motivated self-starter who is autonomous and dependable

• A doer who has an entrepreneurial spirit and a focus on finishing the job every day  

• An independent thinker who assumes responsibility beyond what is asked, and takes initiative for positive change

• A flexible, coachable, and down-to-earth teammate who has the desire and capacity to grow through self-reflection, and by both providing and receiving thoughtful, constructive performance feedback

• A consummate professional who has the ability to prioritize and multitask, managing several projects concurrently, sometimes under pressure, and often with tight deadlines, while maintaining a positive attitude and professional demeanor

• A patient problem-solver with a stellar sense of humor

Headfirst Companies are proud to be Equal Opportunity Employers. We value diversity and inclusivity across our Headfirst community, and we strongly encourage individuals from underrepresented groups to apply.